This source is a document from the Thwaites Iceberg Water Company, a company that harvests water from the Thwaites Glacier in Antarctica. It details the company’s operations, from water extraction and processing to global distribution and its high-end bespoke ice cube service. The document heavily emphasizes the company’s commitment to sustainability, but the analysis suggests that this commitment is primarily a marketing ploy used to appeal to eco-conscious consumers while prioritizing shareholder profit. The company leverages greenwashing tactics, including partnerships with Hollywood celebrities, to portray itself as environmentally responsible, even as its practices rely on fossil fuels and result in significant emissions. The document concludes by highlighting the company’s financial projections, emphasizing its strong profitability and future growth potential in the luxury water market.